3 SEPTEMBER 2022
SELFRIDGES VOWS TO MAKE ALMOST HALF ITS FASHION PRODUCTS SUSTAINABLE BY 2030
BY: SADIE WHITELOCKS
‘Customers won’t see genuinely ethically made products at ‘fast fashion’ prices’
Felice Langkamp, 26, is the founder of London-based cashmere women’s label MyCashmere
“I think that its crucial for the entire industry – retailers and customers to begin supporting and lifting up fashion brands who integrate sustainability into their DNA. At MyCashmere we live and breathe sustainability as the most central element of our business.
“Our pieces are extremely high quality and naturally made to last a lifetime being cashmere, so our customers can truly buy less and buy better. In addition to this our collections have been created with sustainably sourced or recycled yarns, produced in incredible Italian artisan houses with the celebrated generational craftsmanship, good work life balance and living wages.
“Being sustainable and doing things in an ethical way both to the environment and artisans means incurring high costs, which is why customers won’t see genuinely ethically made products at ‘fast fashion’ prices.”